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RESERVATION
SYSTEM
Improve delivery success rate
SERVICE DESIGN & GSA CREATIVE PROJECT
REDESIGN ROYAL MAIL DELIVERY
PROJECT BRIEF:
The last link to express online shopping is a very important part.
In the UK, RoyalMail is a very important part of people's lives. How do we use design thinking to improve the existing Royal Mail delivery service process?
AIMS:
Redesign the delivery system in the Royal Mail to bring a more emotional and systematic service to users
CLIENT: Royal Mail
TIME: 3 MOUTHS
GROUP: Siyao Yan, Di wu, Zhuoya Lei, Anke Liu, Zhen Ma, Jie Zhou
MY ROLE: Responsible for quantitative and qualitative research, in-depth interviews with users 10+；the output of the design blueprint.
PROCESS:
Test and Feedback
Desk Research
Define Problem
Field Research
Create Ideas
METHODS:
PERSONA
INSIGHTS:
OUTCOME:
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